The Complete Article Writer

Title: The Complete Article Writer

First published in 2015, revised 2020

Print ISBN: 9781838078638

Book 1 in The Practical Writer Series

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FREE PDF SAMPLE (Contents Page, Introduction and Chapter One)

Hi Simon!

I’m a freelance writer based in North Wales and am just in the middle of your book The Complete Article Writer. I was looking for a book to give me confidence and yours has done just that. I’m only on page 68 and already feel like I’ve learned so much. I have a much better understanding of angles in particular now – thank you.

The Complete Article Writer began life as a series of eight step-by-step workshops that took delegates through the process of creating a publishable article. In book format its aim is the same: to show you how to get from a potential idea to a finished article written for a specific readership. The Complete Article Writer explores:

– article ideas: generating ideas and maximising their potential
– magazine analysis: identifying your potential readers and the aspects of your idea that will interest them most
– article structure: choosing the best structure for your idea, and how to make it an engaging read
– creativity: adding interest and sparkle to your article
– pitching: selling your idea to an editor before you write the article
– rights: understanding the rights a magazine buys from you, and how you can re-use your ideas.




What Is An Article?

Why Write An Article?

Chapter 1- Ideas

Sourcing Ideas


Topical Hooks & Anniversaries

Broadening Ideas

Local Angles

Human Interest


Chapter 2 – Market Analysis

Finding Publications

You’re A Writer, Not A Reader

The Front Cover

Contents Page and Editorial Contacts

Readership Analysis

Media Packs

Article Analysis

Study Several Copies

Chapter 3 – Creating An Outline

Identifying What’s Relevant To Our Readership

Putting Them Into Order

Chapter 4 – Article Structures


Numbers & Letters


Journeys & Travel

Q&A and Interviews

Chapter 5 – Beginnings

A Great Or Startling Statement

Dialogue Or Quotes

Scene Setting

An Anecdote

Ask A Question

The Topical Hook Peg



Chapter 6 – Endings

Summarising The Main Point

Circular Structure

A Call To Arms

Dialogue & Quotes

Looking Forward

Chapter 7 – Other Page furniture

Boxouts, Side Panels and Further Information Sections

Contributor Biography & Photo

Chapter 8 – Adding Creativity To Your Non-Fiction

Writing in Scenes

Using Dialogue

Point of View

The Writer as Primary Source

Chapter 9 – Editing

Analysing Paragraphs


Active and Passive Sentences

Pet Phrases

Have A Clear Message

Read it Aloud

Final Editing Points

Chapter 10 – Photographs

Analysing The Images

Submitting Your Photos

Sourcing Photos From Elsewhere

Chapter 11 – Pitching

Get A Name

Straight To The Point

Draw Upon Your Outline

Sell Yourself

Keep Records

Chasing Up

Chapter 12 – Formatting Your Text

The Traditional Way


Do What The Editor Says

Submitting Your Piece

Chapter 13 – An Example Article

Uncommon Waters

Chapter 14 – Understanding Rights

Traditional Freelance Working

The Three Key Components to Rights

Understanding The Impact of Rights

Should You Write for Free?

Chapter 15 – Keeping Records

Secondary Rights

Chapter 16 – Upon Publication



About The Author

Author Information Sheet (primarily for Booksellers): AI – The Complete Article Writer


“Take note of everything. THE MOST INVALUABLE book. A MUST read. My sister is now an article writer because of Simon. I’ve started now. He does GREAT tutoring weekends as well. Look out for them! :)” (Amazon Review)

“This book is indeed a complete guide! It takes you through the whole process of finding ideas to write an article and molding it into something that will sell. From the very beginning it inspires the reader to look for the simplest of situations in their own life and turn it into an article that could be published in the future.” – Diane Perry (Amazon Review)

“This book definitely lives up to its title, covering every aspect of article writing in a clear concise manner with plenty of examples. This ranges from sourcing the best ideas to finding suitable markets, from practical advice on article structures and photography to tips on spicing up your non-fiction writing, and everything in between.” – Solange Hando – Travel Writer

“As always from Simon Whaley a clear and concise book with helpful well written advice.” – Christine Wray (Amazon Review)

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